CHULO’S COLAB WITH PINK TANK CREATIVE. ARTIST JESS BRACEY TAKES ON THE GOLDEN PEBBLE.
We teamed up with Frank from Pink Tank Creative to bring to life these organic flowy style murals at Tokyo Head Spa in Surry hills and St Leonards.
We asked Frank some questions about this project….
Who is Pink Tank?
Pink Tank Creative is a brand and design studio in Sydney. We work with a range of clients across different industries — helping them in the areas of brand strategy, naming, creative direction, visual and verbal identity, packaging and illustration.
What is the inspiration behind the mural designs at all the Tokyo Head Spa locations?
Tokyo Headspa is a chain of boutique authentic Japanese hair care treatment centres using a range of traditional shampoos, conditioners and essential oils. When tasked with developing a brand for them, we created a visual language of free-flowing loose shapes, designed to represent the smooth pond and river stones found in Japan. These organic shapes, both as a solid or outline, create a stylised Japanese look and feel which is designed to sit seamlessly in the Salon Lane environments.
How was your collab with Chulo?
We engaged Chulo to bring our visual to life for the interiors of Tokyo Headspa. Creating rough designs, we worked with mural artist Jess Bracey to help translate our vision in the environment. We worked with Jess on-site to help make the internal murals come to life. The client has been overwhelmed with how good the work is, and the clients high-standards have ensured we use Chulo again for the different locations. We look forward to working with Chulo and Jess on many more projects to come!
ASK THE ARTIST
We asked Jess about the project…
Who is Jess Bracey?
I’m a visual artist who's first love is capturing people’s homes and businesses in ink-sketched form for people who love personalised keepsake style artwork either for themselves or to gift to loved ones. I'm studying Creative Arts and Health through university of Tas feeding into my passion for art, health and supporting my neurodiverse child. I have recently begun expanding into custom client projects ranging from custom paintings for office spaces to indoor and outdoor Murals, which I'm loving!
When Chulo asked me to collaborate on the Tokyo Head Spa murals I jumped at the opportunity to work with Pink Tank. It was a beautifully therapeutic experience working in such a zen environment.
How did you execute this job?
Starting at their Surry Hills location, Frank and I used chalk and our eyeballs to map out the same lines as the design brief. Then I got to work with filling in the stone colour, whilst leaving space for the gold. At the second location in St Leonard’s, I decided to use the Mural Maker app using 2 devices. This method takes a little getting used to but is well worth the learning curve as it ends up being a much quicker and easier process. I highly recommend it. I took time and care with the smooth lines at each location to end up with a clean and organic result and I'm so proud of the outcome we achieved.
What’s your fave aspect of this project?
The final result! Standing back after a day's work and seeing the gorgeous gold and stone shapes in the space. The simplicity of the design is gently impactful in those beautiful calming spaces. Happy dance time! Look forward to working with Frank and Pink Tank again.