Augusto came to us with a lovely brief - Female Creators celebrating Female Athletes.

THE CAMPAIGN CONCEPT IS BORN OUT THE IDEA THAT WHEN THE BLACK FERNS WERE YOUNG, THEY DIDN’T HAVE FEMALE RUGBY PLAYERS TO LOOK UP TO. THE WOMEN’S ARM OF RUGBY WAS ONLY STARTED IN 1991 AND HAD LIMITED EXPOSURE UNTIL RECENTLY. WHICH MEANS THEY HAD TO PUSH TO BE THE GREATEST WITH NO PATH PAVED BEFORE THEM. A PRETTY IMPOSSIBLE TASK.

WE WANT TO CHANGE THIS FOR THE NEXT GENERATION OF FEMALE ATHLETES BY SHOWING HOW THIS CURRENT BATCH OF BLACK FERNS CAN BE THOSE ROLE MODELS.

The Dream Girls Collective smashed this!