How Murals and public art Add Value to New Developments

The New Language of Development

Modern developments aren’t judged by architecture alone, they’re judged by the experience they create. Buyers, councils, and communities now expect more than a concrete shell; they want stories, personality, and connection.

That’s where murals come in. Large-scale artworks are becoming one of the most powerful tools for developers and architects to add visual impact, meet council requirements, and leave a lasting impression.

Far from being just decorative, murals are now an integral part of placemaking and marketing strategy.

1. Meeting Council and Public Art Requirements

Across Australia, many councils now include Public Art Policies as part of new development approvals — especially in NSW, Victoria, and Queensland. These policies often require developers to integrate art that reflects local culture or enhances the built environment.

Murals are one of the most efficient and flexible ways to meet these requirements.
Unlike sculptures or installations that need engineering and lengthy approvals, murals can be delivered quickly, safely, and within budget — often transforming blank walls into cultural assets within days.

👉 Learn more about our Council & Public Art Services

Working with the right creative partner matters. Chulo Creative helps developers navigate council criteria, select the right artists, and deliver compliant artworks that satisfy planners and design review panels.

2. Increasing Buyer Appeal and Perceived Value

A well-placed mural does more than decorate — it defines perception.
Research shows that environments rich in visual art increase feelings of belonging, safety, and emotional connection.

For developers, this translates into stronger first impressions, better marketing imagery, and a recognisable project identity.
Buyers aren’t just purchasing property — they’re buying into a neighbourhood story.

When art is integrated early in the design phase, it elevates the entire project from functional to unforgettable.

👉 Explore our Mural Artists & Creative Direction page

3. Strengthening Community Connection

Every development sits within a community — and murals can help bridge that gap.
Commissioning local or Indigenous artists adds authenticity and social value, while engaging residents builds goodwill and community pride.

This sense of ownership transforms how a project is received. Instead of being seen as an intrusion, it becomes a celebration of place.

At Chulo Creative, we regularly facilitate collaborations that balance developer branding with local storytelling — creating artwork that feels authentic, not corporate.

4. Cost-Effective, Long-Lasting Marketing

Compared to traditional advertising, murals deliver outstanding ROI.
A billboard runs for a month. A mural lasts a decade.

During that time, it becomes free, organic marketing — featured in real estate photography, social content, and local press. Murals often become landmarks that define a development’s identity.

They attract attention, foot traffic, and social engagement long after completion — turning public art into a long-term marketing asset.

5. The Practical Edge: Efficiency and Durability

Developers appreciate murals for their practicality too.
Modern paints, sealants, and coatings make them durable against UV, weather, and graffiti.

Installation can often occur late in the build process with minimal disruption.
Chulo Creative manages every stage — from concept, design, and compliance to installation and protection — ensuring your artwork is both stunning and structurally sound.

Build More Than Walls

Public art isn’t a luxury add-on anymore — it’s a strategic investment.
Murals enhance aesthetics, meet council obligations, and elevate the identity of your project.

If you’re planning a new development, Chulo Creative can help design and deliver public art that meets guidelines, adds tangible value, and brings your space to life.