The Most Common Search Terms People Use to Find Mural Artists — And Why
If you’re searching for a mural artist, chances are you don’t start by typing an artist’s name. You start with a problem to solve: an empty wall, a dull building, a community space that needs identity, or a brand that needs visibility.
Understanding how people search — and why they search the way they do — reveals a lot about what clients actually want when commissioning a mural.
Below are the most common search terms people use to find mural artists, broken down by intent, and what each one tells us about the client behind the search.
1. “Mural artist near me”
Why people search it:
This is the single most common starting point. The searcher wants someone local, available, and experienced working in their area.
What it really means:
They care about logistics (access, council approvals, site visits)
They want someone who understands local conditions
They’re likely ready to commission, not just browse
What they’re looking for:
A reliable, professional mural artist or studio with a track record — not just an Instagram page.
2. “Custom mural artist” / “Custom wall mural”
Why people search it:
They don’t want a generic design or wallpaper. They want something bespoke.
What it really means:
The mural needs to reflect a brand, story, or place
They expect collaboration and concept development
They value originality over templates
Typical clients:
Businesses, developers, schools, councils, hospitality venues.
3. “Commercial mural artist”
Why people search it:
This search is driven by business objectives, not decoration.
What it really means:
The mural must align with branding
Durability, scale, safety, and timelines matter
They want someone who understands commercial constraints
Often paired with goals like:
Increasing foot traffic
Improving street presence
Creating shareable visual moments
Enhancing property value
4. “Public art mural” / “Public art artist”
Why people search it:
This is common for councils, government bodies, and community groups.
What it really means:
The work must be culturally sensitive and inclusive
Stakeholder engagement matters
The artist must understand public space responsibility
Hidden requirement:
Experience navigating approvals, community feedback, and long-term maintenance.
5. “Street artist” / “Graffiti mural artist”
Why people search it:
They’re after edge, authenticity, or urban credibility.
What it really means:
They want visual impact
They’re drawn to street culture aesthetics
They may not fully understand the difference between illegal graffiti and commissioned murals
Important distinction:
Professional mural studios often translate street-art energy into legitimate, durable, approved public artworks.
6. “School mural artist” / “Educational mural”
Why people search it:
Schools want murals that educate, inspire, and create pride.
What it really means:
The content must be age-appropriate
Safety and working-with-children compliance is essential
Often linked to wellbeing, identity, or learning themes
Typical goals:
Anti-bullying, cultural inclusion, environmental awareness, school values.
7. “Community mural project”
Why people search it:
This is less about the artwork itself and more about participation.
What it really means:
The process matters as much as the outcome
Workshops, collaboration, and engagement are key
The mural should reflect collective ownership
Common clients:
Councils, NGOs, neighbourhood groups, regeneration projects.
8. “Large scale mural” / “Building mural”
Why people search it:
They have a big wall and want to make a statement.
What it really means:
Scale, access equipment, and safety planning are critical
They want a landmark piece
Experience matters more than style alone
Unspoken concern:
“Can this artist actually deliver something this big?”
9. “Mural artist cost” / “How much does a mural cost?”
Why people search it:
They’re budgeting or seeking approval.
What it really means:
They don’t expect a single price
They want transparency and guidance
They’re comparing value, not just cost
Reality:
Pricing depends on scale, detail, surface, access, location, and concept development — not just paint on a wall.
10. “Mural artist portfolio”
Why people search it:
They’re close to making a decision.
What it really means:
Trust is being evaluated
They want proof, not promises
Style consistency and professionalism matter
At this stage:
Clear documentation, case studies, and real-world examples win jobs.
What This Tells Us About Clients Searching for Mural Artists
Across all these search terms, a few themes repeat:
People aren’t just looking for art — they’re looking for solutions
Experience, process, and professionalism matter as much as style
Murals are often tied to branding, placemaking, or community outcomes
Trust is built through clarity, not hype
At Chulo Creative, we exist at the intersection of art, design, and delivery. We work with councils, schools, developers, businesses and the artists to turn blank walls into meaningful visual assets — not just paintings.
Understanding how people search helps us do what we do best:
Translate intent into concept
Translate concept into large-scale artwork
Translate walls into stories people actually remember
If you’re searching for a mural artist, chances are you’re really searching for someone who understands why the wall matters in the first place.
And that’s where the real work begins.